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Konica Minolta and Honda join forces

Konica Minolta Printing Solutions pleased to announce that 2006 will see the commencement of a new sponsorship partnership between Konica Minolta Printing Solutions and Honda in support of the manufacturer’s road race team.

Konica Minolta has a recent history of being involved with motorcycle racing in MotoGP, and is keen to get behind the sport on home ground.

Konica Minolta Printing Solutions’ General Manager Client Services, Steven Mawson, the company is choosing to partner with Honda Australia for a number of obvious business reasons.

“Honda is a strong brand and we have what I believe is going to be a great relationship in place.”

“There is a lot of synergy between our two companies including a focus on innovation in technology, and the provision of quality products and support to our customers. Our businesses appeal to a similar demographic of the market.”

“As far as we are concerned, Honda has the strongest team in Australia. They put in continuously impressive performances at the Australian Superbike Championships, World Supers and MotoGP, and we are looking forward to being associated with a winning outfit,” Mawson said.

In addition to financial support for the road race team, Konica Minolta Printing Solutions will be working closely with Honda on developing a number of giveaways and discounts to be made available to Honda dealerships, customers and Honda Riders Club members throughout the year.

They will also have a presence at various racing events during the season.

“We are very excited about Konica Minolta’s involvement with our race team, as well as with the added benefits that we are going to be able to pass on to our customers and dealers,” said Honda’s Brand Manager Jason Nicholas.

Konica Minolta’s corporate vision is to be an innovative global company that continuously delivers inspiring products and services in the field of imaging, and leads the market through advanced digital technologies and enhanced reliability.

Their current colour laser printer products have received numerous awards for their technological excellence, compact design and affordable running cost. In the latest Buyers’ Lab Tests in September the magicolor 2400W, 2450 and 5450 have been awarded as the most reliable products in each of its categories.